I decided to take a new approach while designing new business cards. Motherhood has made me very practical. How do I look for new business if I spend half of my time at the playground or shuffling my little one to and from playdates and ballet lessons?
The solution: new business outreach and new playdate outreach can be combined together by adding a picture of myself to my business card. But it isn’t any profile picture, it’s me as a mom. Somehow the professional portrait of my looks so stodgy and I just look too serious. So I lightened up the mood and created five image options for the cards. The most fun ones are of course the ones with my little one: Coco!
I also knew that if I met any twenty-somethings or even early thirty-somethings that do not have kids on the brain, that they would not at all be interested in the cards with the kiddo. So I always present a range of options and the lo-and-behold, these early twenty-somethings like the more traditional looking non-kiddo options.
I can’t tell you how many times that I’m looking at a recently acquired business card and I have no idea where I acquired it or who I got it from. Hopefully this helps with the cards “stickiness“.
