Natalie To


EXPERIENCE QUALIFICATIONS

10+ years of branding, motion design and editing experience for television broadcast and social media for Oxygen, a multiplatform destination for women

14+ years in Adobe Creative suite including After Effects, Photoshop, Illustrator, Premiere

 

Frequent cross functional collaboration within many departments especially Social, Digital/Interactive, Emerging Media, Consumer & Ad Sales Marketing

SELECT CLIENT LIST
NBCUniversal, Turner Broadcasting, Viacom, Oxygen, Bravo, truTV, MTV, VH1

 


SENIOR Motion graphics DESIGNER 

Oxygen, NBCUniversal

11/2009-Present

Multiplatform Motion Design & Branding for Promos and Show Opens

Responsibilities developing Show Opens include a focus on show branding, concept pitches, design, storyboard, editing or directing editors, music direction, working with out of house vendors

On set experience capturing the content for the open include directing both photo and video shoots, directing talent and art dept; working with props and wardrobe stylists; working with casting directors; green screen

Responsibilities related to Promos include innovations to push the Oxygen brand further, strong typography and design skills, VFX, compositing, working closely with editors and producers, and finally delivering at a fast pace

Frequently collaborate with Consumer Marketing on high profile brand recognition events including Crime Convention, the E-commerce platform, or Times Square billboards campaigns. Also work with Ad Sales for developing, pitching and animating custom sponsorships

Advanced knowledge of technical aspects of video including codecs, frame rate, different formats and bitrates for ensuring top level broadcast quality and for best performance on social media

Managed freelance and junior designers to help maintain the look of the network brand; Created a freelance bible, organized library of assets for dept, on-board- ed new team members

Social Media, Augmented Reality App & UX

Selected to be 1 of the 3 in-house Social media task force team members from Creative. Worked closely with the Social team to create custom marketing campaigns that drove viewers. Closely followed analytics to recalibrate and course-correct campaigns during its run

Collaborated with the Emerging Media dept to produce an Oxygen branded “Forensic Detective” Augmented Reality App for iPhone. Game was soon listed as top game in app store and was downloaded 300,000x in a short period

Experience creating user experience breakpoints for several oxygen webpages and newsletter which received a 5% bump in open and click thru rates


FREELANCE MOTION GRAPHICS DESIGNER

2004-Present

Oxygen Media 2009
Motion graphics & broadcast design for Oxygen

Con Edison 2009
Motion graphics for informational web series

NFGTV 2009
Motion graphics for Food + Dating reality TV show   

Media For Development International 2008-2009
Created AIDS educational videos in Swahili & English for school in Tanzania

Nola Pictures 2009
Motion graphics & VFX for Herbal Essences & Burlington Coat Factory

Blue Room NYC 2008
Motion graphics for History Channel, truTV, Animal Planet

truTV 2007-2008
Motion graphics & broadcast design for truTV

MTV Creative Services 2007
Motion graphics & VFX for Mipcom Conference

Turner Broadcasting 2007
Motion graphics & VFX for marketing department

Collider 2006, 2007
Motion graphics & VFX for CBS Upfronts, Tourneau

KSK Pictures & NFGTV 2004-2005
Motion graphics for KSK & NFG co-production of VH1’s tv show Can’t Get a Date

Previously represented by Jon Lewis/ICA Creative & Leslie Nowinski / Octopus Talent 


EARLY EXPERIENCE

2000-2004

Parsons School of Design 2002-2004

Curious Pictures 2003

Stop-motion animation collaboration studio with Parsons

Broadway Video 1999-2001

Responsibilities include tape librarian in Showtime library. Administrative & Production assistant at Broadway Video Design.

Museum of Modern Art 2000

Internship under Jytte Jensen, Film Department. Worked on Big As Life: Super-8 film series. 


SKILLS 

Branding, Typography, Design, Illustration, Animation, Calligraphy

Adobe Creative Cloud including After Effects, PhotoShop, Illustrator, Premiere, InDesign. Apple Final Cut Pro.

Syntheyes (match moving software - merges 2D/3D scenes)

Cinema 4D including modeling, texturing, animating 3d objects

Html, Css, Javascript

Principles of UX/UI User Experience Design

Automating whenever possible, Organizational skills and systems building


EDUCATION

Parsons School of Design - 2004
Masters of Fine Arts Degree
Design & Technology program Broadcast Design concentration with additional classes in multimedia, programming, digital interface design

Binghamton University - 1999
Bachelors of Arts Degree(s)
Double Major: (Experimental) Cinema and Biology
         

Continued Education

NBC Core Talent Lab - Impact and Voice, 2019
Expand my skills in leadership, managing others, making an impact on my team and the right way to tackle difficult conversations

General Assembly - Social Media for Creatives, Jan 2016
Learning best practices for brand marketing on social media platforms

General Assembly - User Experience Design intensive class, 2014
Create detailed personas, user flows, prototyping and user interfaces that are clear
beautiful and provide delight for the user