Femininity: a new typography

The main objective of this piece is to alter the meaning of femininity through typographical force. Based on feminist principles and the concepts in Adolph Loos’ “Ornament and Crime,” it explores the way presentation affects the character of words. Once the superfluous embellishments are subtracted from the text, the viewer is left with a bold, modern version of femininity that looks ready to take on the world. (2004)

Video: This was a typography project from Parsons. Click here for the typeface design.