DYING TO BELONG SHOW OPEN AND PACKAGE

Client Oxygen/NBC. 2017.
Concept, Design: Natalie To
Animation: Kristyn Hume, Laura Lee
Creative Director: Kaori Sohma
SVP Creative and Brand Strategy: Nancy Mazzei

Some people would do anything to belong to the best groups and to have the appearance of being rich and famous. Nothing gets in their way, including murder. This show open features distorted images of extreme wealth with manic diary-like scribblings that personify the desperation to appear to have it all.