select Brand experiences

The Face - Times Square Billboard campaign

This project was comprised of several :30 promotional billboard videos for Naomi Campbell’s new show, The Face. Other supermodels included Karolína Kurková and Coco Rocha with host Nigel Barker. The three supermodel teams of girls competed to win The Face. The campaign was spread over several months and appeared on both Nasdaq and Reuters billboards culminating in the New Year’s Eve celebration pictured below.

An interesting part of the campaign was that we encouraged fans to upload their best “supermodel catwalk” videos to Youtube and we featured them in Times Square next to Naomi, Coco and Karolína. Thousands of entries were received and we posted them!

Storyboards & animation - Natalie To.
Client - Oxygen.
SVP Brand Design - Roger Guillen.
2012.

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strut - TIMES SQUARE BILLBOARD CAMPAIGN

This project featured several :30 video billboards promoting Whoopi Goldberg’s new show, Strut. The docu-series show featured the real lives of 5 transgender models. The campaign was spread over a month and appeared on 7 different billboards around Times Square.

Storyboards & animation - Natalie To.
Client - Oxygen.
SVP Brand Design - Nancy Mazzei.
Creative Director - Kaori Sohma.

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