All Voting is local - hero spot (social)

All Voting is Local created a campaign to hire a new generation of young poll workers who were at less personal risk to the effects of Covid 19. Formats included 4 x 2:00 videos created in 1x1, 9x16 & 16x9 for Facebook, Instagram & Tik Tok. The animations also targeted communities experiencing voter suppression to try to inspire and empower individuals. It was a campaign with a quick turnaround released over a 4 week period leading up to the election.

The first of four spots, that we called the hero spot, was an overall call to action. It was meant to inspire people to do more to help their communities. The next three spots were how-to’s with character animations for long lines, voter suppression, language barriers, missing IDs & and many other obstacles that would turn away a potential voter away without casting a ballot.